Modern Media Buying and Enterprise B2B Demand Generation
The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising...
View ArticleThe Future of Media and The Role I Want to Play
The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time...
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The Real Reasons Programmatic Ad Buys Fail in B2B Marketing
Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. But it isn’t ready yet for today’s enterprise B2B marketer. Time and time again, B2B...
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